Accommodation Marketing for The Trossachs Collection
I work with many accommodation providers in Loch Lomond and throughout Scotland. I provided full-service marketing support for the newly created The Trossachs Collection, helping them successfully market their newly created holiday accommodation.
The accommodation consists of two large family properties plus two cabins. The Trossachs Collection is located in a beautiful countryside setting close to Aberfoyle in the Trossachs.
The route to market was as follows:
Creation of a brand identity
Photography and filming of the property
Development of a website
Set up and integration of a booking portal
Marketing activity to generate bookings.
The result was the generation of bookings and revenue and systems to ensure that the business runs smoothly and efficiently.
Trossachs Collection Website
Trossachs Collection Website
Accommodation Video Marketing
Accommodation Photography in Scotland
Bath on the deck of The Cabins
Bedrooms in The Cabins
Bedroom in The Cabins
Lounge/dining The Cabins
Workshop Exterior View
Cabin Exterior View
Summary of Results
✓ Logo and brand development
✓ Photography and video
✓ Website development
✓ Ongoing support/strategy
✓ Growth in awareness and occupancy
✓ Management of booking systems