Marketing for Scotland’s Food and Drink Businesses

Scotland’s food and drink scene is internationally celebrated, from its renowned whiskies and seafood to its vibrant cafes and innovative restaurants. Yet, standing out in this competitive and ever-evolving market requires more than just exceptional products or a great menu. A strategic marketing approach can transform a business from good to extraordinary—and that’s where I can help.

as a food and drink marketing consultant, I work extensively with tourism and hospitality businesses throughout Scotland, including many close to my Loch Lomond location, including Scottish food and drink producers, cafes, and restaurants.

Running a successful food or drink business isn’t just about making sales today—it’s about creating a sustainable and scalable operation for tomorrow. I can analyse your current strategies and identify opportunities to increase visibility, improve customer retention, and grow revenue.

Whether leveraging Scotland’s tourism appeal or tapping into the local food culture, I can create tailored strategies that position your business as a go-to destination for food and drink lovers.

Professional Photography for Restaurants in Scotland

First impressions matter, especially in the food and drink industry. High-quality, enticing photography can make all the difference in attracting customers to your restaurant, product line, or café.

I can provide photography expertise to help showcase your offerings in the best light, from styled shots of a warm, comforting plate of haggis to the sparkling detail of a craft gin bottle. These images can fuel your social media campaigns, enhance your menus, and elevate your website’s design.

Below are some examples of photography for Cattle & Creel, a restaurant in Helensburgh.

Storytelling Video for Food & Drink Brands in Scotland

Video is one of the most engaging forms of content, making it a must-have for food and drink businesses. A consultant who offers video production services can help you create captivating content, such as:

• Behind-the-scenes looks at your production process

• Chef demonstrations and cooking tutorials

• Customer testimonials and event coverage

These videos can be used across social media, email campaigns, and your website to build trust and drive engagement. Here are two client examples.

Scotland’s food and drink brand development

Your brand is the heart of your business. It connects your story, values, and products with your customers. I can guide you through the brand development process, helping you craft a message and aesthetic that reflects your uniqueness while resonating with your target audience.

For Scottish food and drink producers, heritage, authenticity, and quality are often crucial. A well-developed brand can help you stand out in local markets, attract retailers, and tap into international export opportunities.

 
 

Scotland’s food and drink industry thrives on word-of-mouth, reviews, and reputation. A marketing consultant with PR expertise can help you craft compelling stories and pitch them to local and national media, ensuring your business gets noticed.

Imagine your café featured in a travel magazine, your distillery highlighted in a whisky enthusiast blog, or your restaurant reviewed by a top food critic. Strategic PR can amplify your reach and enhance your credibility.

Squarespace Website Designer and SEO Expert

I am a Squarespace website designer and SEO expert based in Scotland. I work with clients worldwide and build contemporary websites that are responsive across all devices. In today’s digital world, a strong online presence is non-negotiable. A well-designed website can be your 24/7 salesperson, attracting and converting visitors into loyal customers.

I create a user-friendly, visually appealing Squarespace website tailored to your business needs. From online booking for restaurants to e-commerce functionality for food producers, the right website can streamline operations and boost sales.

Hire a Food & Drink Marketing Consultant in Scotland

For Scottish food and drink producers, cafes, and restaurants, standing out in a crowded marketplace requires more than passion—it requires expertise. I can provide the tools, insights, and creative content needed to grow your brand, attract customers, and increase revenue.

Whether it’s expert advice, high-quality photography, compelling video, or a stunning new website, I can help your business thrive in Scotland’s competitive food and drink landscape.

Ready to take your business to the next level? Let’s make it happen.