Marketing for Loch Lomond Hideaways

Loch Lomond Hideaways, luxury holiday accommodation, consists of two pods, a garden room, and a treehouse.

The owner has grown this collection of units to four during the last few years, and I have consulted on a marketing strategy. We recommended creating an overall brand - Loch Lomond Hideaways, to make it more effective for online promotion.

With a new brand identity for Loch Lomond Hideaways, I created a mobile-compatible website to market all four-holiday properties. The website has helped grow brand awareness and driven direct bookings with the owner, bypassing costly commission booking sites.

To showcase the quality of the accommodation and its beautiful setting, I staged a photo/video shoot featuring people using and enjoying the facilities. The session was deliberately scheduled for early evening to show activity after exploring/walking. Also, as darkness falls, the lights around the Hideaways come on, creating a pretty environment. In addition, we added some daytime aerial filming around the grounds.

I work closely with many accommodation providers, creating more direct bookings and helping them to increase their occupancy rates and improve turnover/margins.