Creative use of Video

There are so many creative ways to use video for businesses. 

Here are just a few examples:

Positioning Your Brand

Help customers to understand what your business is and its unique proposition.

Recruitment Videos

One of the biggest challenges for business is recruitment, and this is where video can help, with content designed to attract a more comprehensive and quality pool of candidates. 

Training Videos

We created a series of training videos for a major coffee brand/chain of shops, a highly effective way of teaching new employees.

Storytelling Videos

Videos that tell stories can create huge interest and deliver positive results; a good example of this is a series of rural careers films produced for Lantra Scotland. 

Product Videos 

Product videos can be highly effective, demonstrating features and benefits, often as good as an in-person demo. 

Testimonial Videos

A great way to showcase the service and support you provide to your customers - do read our longer article about this. 

Social Media Content

All social media channels value video content. For example, a series of promos can help to promote a message or campaign. 

Crowdfunder Campaigns

Charity appeals and campaigns can help win funding support from the public or agencies. 

These are just a few of the many ways that video can help to improve your online presence and grow your business. Contact us to find out more about our video production services. 

About

Based in Loch Lomond, Paul Saunders Marketing works with clients throughout Scotland, providing marketing consultancy and creative digital media for businesses, charities and organisations of all sizes.

Services include marketing, commercial photography, brand design, website design, video production and social media, events & PR. Call Paul on 01360 661029 or get in touch via the contact page to find out more.

I hope you have found this blog helpful! If you would like any advice about video for your business, please get in touch.