Marketing Holiday Accommodation
Here are some ideas for marketing holiday accommodation. Based in Loch Lomond, I work closely with many accommodation providers, both in the National Park and beyond. Over the years, many owners have told me that they worry about overselling and promising. However, it's often the opposite that's true, with many underselling their property.
I always ask a new client what the most common reaction is from their customers. They often hear the words 'it is much better than we expected, which leads you to suspect that they are currently underselling their property.
Selling The Complete Package
Whether you have a small B&B, self-catering cottage, a series of holiday properties, or even a hotel, the message is the same - sell the complete customer experience. It's not just facilities and room options; it's everything that makes up a holiday!
The entire experience consists of every potential aspect of a holiday, including the accommodation and your story or maybe your green credentials. Not to mention the views, the position, the nearby countryside, the attractions in easy reach, the local pub, the food and drink, the history, heritage, geography, everything just about everything that your customers can and do enjoy during their stay.
Now, 5 Tips for Improving the online Promotion of Your Holiday Business
(1) Using Props
Careful and considered use of props will make rooms look warmer and more inviting to help potential customers imagine themselves on holiday in your property.
(2) Scenic Photographs
It is surprising how many holiday properties (worldwide) don't have photographs online of the scenery on their doorsteps. Make sure to include autumn and winter examples as they will hopefully help attract interest and interest for the off-season. It's also a chance to show some local wildlife and nature. We often draw from our extensive library of Loch Lomond landscapes for use on websites and even for wall pictures at the property.
(3) Things To Do
As well as showing property and scenery, images should also include pictures of nearby attractions and activities.
(4) Using Video
We have worked with many accommodation providers in Scotland to showcase their experience on video. This powerful tool provides an authentic way to showcase your property, focusing on the key selling points.
We have created some examples for clients and their unique selling points. For Gardeners Cottages, it's the green credentials, and for Ballat Smithy Cottage, the excellent location, with proximity to both Loch Lomond & The Trossachs.
(5) Testimonials
Finally, use your testimonials and positive reviews in your marketing. Pay close attention to the words that your customers use, and these can inspire the tone and message of your communication and marketing. Chances are, more people are looking for what your customers have found.
Marketing
We can help you with any aspect of your holiday accommodation marketing. We offer photography, video and website development. We can also manage your marketing, social media, rates etc.
See Loch Lomond
If you are in or close to Loch Lomond & The Trossachs, look at our website See Loch Lomond, it is an extensive guide to the best of Scotland's first national park. If you are an accommodation provider, we will give you a free listing on our directory.
About
Based in Loch Lomond, Paul Saunders Marketing works with clients throughout Scotland, providing marketing consultancy and creative digital media for businesses, charities and organisations of all sizes.
Services include marketing, commercial photography, brand design, website design, video production and social media, events & PR. Call Paul on 01360 661029 or get in touch via the contact page to find out more.
I hope you have found this blog helpful! If you would like any advice about marketing your holiday accommodation business, please get in touch.
